PRESS TRIPS, PRESS RELEASES, & CONTENT
FOR INTERNATIONAL TRAVEL MEDIA
Public relations is a vital part of the tourism industry, and the Maximum Exposure team takes great pleasure in identifying and pitching travel news, preparing press releases, meeting with journalists, and organising press trips. As our clients work in some of the world’s most incredible but under-appreciated destinations, we always have fresh, exciting stories to share. Many of our consultants have extensive professional experience working as travel journalist and editors, so we understand what makes a good news hook, how to shape and pitch stories, and what kind of support writers and editors really need.
Press Trips
Throughout the year, Maximum Exposure organises small group and individual press trips to showcase our clients‘ products and services and generate high quality media coverage. Many of these press trips are by invitation only; for others, we have an open call, with clearly defined target media lists and selection criteria. We list the open calls on this web page and also advertise them on our social media accounts. All journalists need to have a confirmed article commission from an approved outlet before we can request and approve press trip support, but we are happy to discuss potential story angles, news hooks, and suitable outlets with you before you pitch.
Forthcoming Press Trips:
In summer 2025, Silk Hospitality will be launching The Telegraph Hotel in Tbilisi, Georgia. The hotel — which was originally built as the city’s post and telegraph office — will be the first member of The Leading Hotels of the World group in the Caucasus. For UK-based journalists, this is a prime opportunity to try the new direct flight routes from London to Tbilisi, launched by British Airways and easyJet this spring. Read the hotel launch press release here and get a first glimpse of the photos.
In the first instance, Silk Hospitality is inviting journalists writing for target media in the UK, US, France, Germany, and GCC. The June preview has a more restricted target list than the later trips, but it may be expanded. All participating journalists will need a confirmed commission from an agreed target media outlet to be accepted on the trip, so if you are considering pitching to a non-listed outlet, please discuss it with us first. Please send all questions and expressions of interest relating to these trips to Vic ([email protected]).
- 20 June 2025: Soft launch and press preview (group press trip)
Itinerary (UK flights); Itinerary (non-UK flights); Target media.
- 15 September 2025: Official launch (group press trip)
Itinerary TBC; Target media.
- October – December 2025: Individual press trips
Flexible dates; Target media.
Our clients in Georgia and Uzbekistan are often willing to provide flight support, accommodation, and ground tours for individual press trips. Requests from top tier publications are given priority, and low-season travel with plenty of lead-in time is easiest to arrange. Trips have recently been approved for Forbes, Metro, National Geographic Traveller, The Independent, The Telegraph, and Travel Weekly, so these are the kind of outlets you’ll need to arrange commissions from. We do not usually arrange influencer trips.
Press Releases
Maximum Exposure keeps on top of travel news and often creates it! Read our clients’ latest press releases here:
- Feb ’25: Stihia Festival announces 2025 line-up
- Dec. ’24: Why visit Uzbekistan in 2025?
- Dec. ‘24: Why visit Karakalpakstan in 2025?
- Sep. ’24: From the Silk Roads to London.
- Sep. ’24: The world’s biggest yurt and other tourism news from Karakalpakstan.
- Aug. ’24: Hilton Garden Inn opens in Termez, Uzbekistan.
- June ’24: 100 runners to compete in Aral Sea Eco Marathon.
- June ’24: Uzbekistan returns to London with the 2024 Uzbek Culture & Food Festival.
- May ’24: Georgia’s Silk Road group launches a year of music.
- May ’24: Uzbekistan Airways launches new flights to Nukus, Karakalpakstan.
- March. ’24: Uzbekistan Airways launches new flight from London Gatwick to Tashkent.
- Feb. ’24: Berlin Philharmonic to perform the 2024 Europakonzert at the Tsinandali Estate in Georgia.
- Feb. ’24: Khiva, Uzbekistan declared as the 2024 Tourism Capital of the Islamic World.
Maximum Exposure’s team includes professional travel writers, editors, photographers, and video producers who have worked for some of the biggest names in the business, from Lonely Planet and Bradt Guides to National Geographic Traveller, Wanderlust, and the BBC. We are therefore able to offer the following services to publishers, broadcasters, and other media outlets:
- Copywriting for advertorials;
- Destination films and video interviews;
- Editorial content written from first-hand experience;
- Editorial services, including copy editing, proof reading, and indexing;
- Guidebook writing, updating, and editing;
- Stock photography and video.
Check out all of Maximum Exposure’s recently published media coverage here.
