Sophie specialises in development and investment strategies for public sector clients, and has worked with numerous government ministries and agencies. She is interested in tourism as a driver of sustainable, grassroots economic growth, especially in post-conflict zones and other fragile economies, and prides herself in effectively implementing commercially viable programmes using public sector institutions.

Communications are an essential part of any development strategy, and Sophie has a strong and respected voice in the international media. Her articles have appeared in numerous publications such as the Financial Times, the Sunday Telegraph, and Newsweek, and she is the author of five Bradt Travel Guides, including the first guidebook to South Sudan. Sophie has been interviewed in news reports for the BBC, CNN, and Press TV, and has delivered lectures to the Royal Geographical Society, the Telegraph Travel Show, the Royal Asiatic Society, and more.