Maximum Exposure is your springboard
for tourism growth

Maximum Exposure has more than 15 years of professional experience in tourism and culture development and promotion. This includes providing consultancy at a national and regional government level, and for the World Bank. We advise, position, and represent brands and destinations in multiple markets. Emerging destinations are a particular speciality.

Our unique structure enables us to have specific local market knowledge and resources, unmatched by other consultancy and PR firms. Maximum Exposure has senior consultants from the UK, China, Russia, and Turkey, and supporting consultants in many other countries.

Please note that due to Russia’s invasion of Ukraine, we will not undertake any projects in Russia for the foreseeable future and our Russia-based consultants have left the country.

Maximum Exposure works with both public and private sector clients. We provide consultancy and public relations services to tourism ministries and tourism boards, travel and lifestyle brands, hotels, and tour operators.

Our coordinated approach covers market research and strategic planning, through to investment consultancy and capacity building, and the delivery of targeted B2B and B2C marketing campaigns. We bring commercial experience and results-driven focus to every project, and in the case of government departments, effectively balance the competing demands of protocol and policy with efficiency.

Maximum Exposure has an international team of branding, marketing, and public relations experts, development consultants, and economists. This enables us to effectively build brands and generate high-profile media engagement. We believe in innovation, evidence-based solutions, trackable progress, and tangible, long-term results.


“If you want an extraordinary adventure, start by picking somewhere you’ve never heard of… until now. When it comes to off the beaten track, few people know their stuff more than Sophie Ibbotson.”

Telegraph Travel