Natalia Lapshina has a degree in hospitality and tourism management, and 18 years of experience working in the field. She specialises in the luxury hotel business, working with Marriott Hotels in Moscow, the award-winning Lotte Hotel Moscow, and now as Director of Public Relations and Communications with Four Seasons Hotel Moscow. Natalia is an expert in marketing and PR, as well as in event organisation and sales. She has also represented companies such as Deloitte, Channel 1, Wella Professionals, and Cushman & Wakefield Stiles & Riabokobylko.