Until recently, Georgia was the best kept tourism secret in Europe. Working with the Georgian National Tourism Administration on Georgia PR, we’ve been doing our best to change that!
Maximum Exposure’s involvement in Georgia’s tourism promotion is two-fold: we arrange the international media coverage for key events, and we recruit and host journalists on individual and group press trips throughout the year.
When the UNWTO hosted the 1st Global Conference on Wine Tourism, the GNTA asked Maximum Exposure to bring high profile international wine and travel press to cover the prestigious event in Georgia. We repeated the exercise in 2018 for Driving With Zoe, the first classic car rally to take place in the Caucasus.
To date, Maximum Exposure has sent more than 50 international journalists on press trips to Georgia. This includes a film crew from National Geographic. On the back of our promotion, The Guardian even included Tbilisi in Where to go on holiday in 2018 – the hotlist.
Want to know that investment in tourism PR translates into tourism growth? In 2018 UNWTO declared that Georgia was the fourth fastest growing tourism destination in the world! It’s also the second fastest growing destination in Europe, after San Marino.