Maximum Exposure

World Bank

Maximum Exposure provides short term consultants to the World Bank to advise on international development projects. Some of this work is done remotely, but the most important (and interesting) support is delivered on in-country missions, working alongside the Bank’s public and private sector partners.

In Tajikistan, we are contributing to the five-year Rural and Economic Development Project (REDP) for Khatlon Region and GBAO (the Pamir). The project encompasses both tourism and agri-business, and is designed to build capacity, create jobs, and increase incomes in some of the poorest areas of Central Asia. We work closely with the State Committee for Tourism Development, and are involved in sub-projects as diverse as the restoration of Yamchun Fortress, the improvement of guesthouse and homestay facilities, and training activities for the public and private sectors.

In North Macedonia, the World Bank is administering the Local and Regional Competitiveness Project (LRCP), funded by the European Union. The Maximum Exposure team is providing consultancy on various tourism-related capacity building and marketing activities, and also supporting separate projects on free investments and innovation.

We are also working with the World Bank in Albania as part of their commitment to develop the country’s blue economy. This is part of a bigger picture to upgrade Albania’s infrastructure and update its regulations before it joins the EU. Our consultants have written Albania’s blue tourism strategy, including identifying priorities, infrastructure investments, legislative changes, and target markets for growth.

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“Tajikistan has an incredible amount of potential as a sustainable, community-based tourism destination. The two weeks we spent driving the rough roads of the Pamir Highway were unforgettable for me – the wild mountainscapes, warm welcomes, forgotten history and starry night skies marked a very special place in my heart.”

Megan Eaves, Lonely Planet