Maximum Exposure provides short term consultants to the World Bank to advise on international development projects. Some of this work is done remotely, but the most important (and interesting) support is delivered on in-country missions, working alongside the Bank’s public and private sector partners.
In Tajikistan, we are contributing to the five-year Rural and Economic Development Project (REDP) for Khatlon Region and GBAO (the Pamir). The project encompasses both tourism and agri-business, and is designed to build capacity, create jobs, and increase incomes in some of the poorest areas of Central Asia. We work closely with the State Committee for Tourism Development, and are involved in sub-projects as diverse as the restoration of Yamchun Fortress, the improvement of guesthouse and homestay facilities, and the representation of Tajikistan at ITB Berlin.
In North Macedonia, the World Bank is administering the Local and Regional Competitiveness Project (LRCP), funded by the European Union. The Maximum Exposure team is providing consultants in the final year of the project, creating a new national tourism brand and marketing strategy for the country, packaging and promoting new tourism products and itineraries, and organising fam and press trips.
We are also working with the World Bank in Albania as part of their commitment to develop the country’s blue economy. Our consultants have written Albania’s blue tourism strategy, including identifying priorities, infrastructure investments, legislative changes, and target markets for growth.