Maximum Exposure’s relationship with Uzbekistan dates back more than a decade. We work collaboratively with the Embassy of Uzbekistan, Uzbekistan Airways, and tour operators to raise the country’s profile.
Maximum Exposure identifies and uses key media channels to communicate Uzbekistan’s tourism brand. We helped reintroduce the BBC in 2017, and also hosted the first official group press trip for travel journalists. Participating publications included London Evening Standard, The Independent, Lonely Planet, Frankfurter Allgemeine, and more.
As a result of our work, Lonely Planet ranked Uzbekistan as #2 on their 2018 Best in Asia list. Dozens of media outlets have published our destination features, and our group press trip is now an annual event.