Maximum Exposure’s relationship with Uzbekistan dates back more than a decade. We work collaboratively with the Embassy of Uzbekistan, Uzbekistan Airways, and tour operators to raise the country’s profile.

Our founder, Sophie Ibbotson, wrote Amazon’s bestselling guidebook to Uzbekistan. Bradt Travel Guides first published the book in 2013, and the third edition will be released in 2019.

Maximum Exposure identifies and uses key media channels to communicate Uzbekistan’s tourism brand. We helped reintroduce the BBC in 2017, and also hosted the first official group press trip for travel journalists. Participating publications included London Evening Standard, The Independent, Lonely Planet, Frankfurter Allgemeine, and more.

As a result of our work, Lonely Planet ranked Uzbekistan as #2 on their 2018 Best in Asia list. Dozens of media outlets have published our destination features, and our group press trip is now an annual event.

Browse some of our published coverage

“We are delighted to be associated with Maximum Exposure and are reaping the benefits of the press trips and subsequent write ups in various newspapers and publications.  This has resulted in increased interest and tourist numbers to Uzbekistan; we are looking forward to welcoming more journalists on our press trip this year to achieve even more.”

Abdukhakim Makhmudov, Uzbekistan Airways