Luxury safari specialists Africa Exclusive first hired Maximum Exposure to write for their blog. Since then, the scope of our work has grown. We now do the majority of their copywriting and editing, and wrote and implement the PR strategy for both Africa Exclusive and its sister company, Journeysmiths.
With a well established company such as Africa Exclusive, the marketing needs and client relationship dynamics are very different to those of a virgin brand. We work collaboratively with Africa Exclusive’s experienced in-house team on a coordinated approach to marketing and PR.
Africa Exclusive’s bespoke trips are the definition of luxury, so there’s inevitably high demand for press trips. Maximum Exposure ensures only journalists writing for Tier 1 publications are chosen. Their readership must match the brand’s own target market.
Our attention to detail pays off: a single press trip generated more than 20 travel articles (including in The Telegraph, City AM, and Travel Africa Magazine), plus three Instagram takeovers with Bradt Travel Guides. In 2020, we have secured an exclusive arrangement with The Telegraph to cover Africa Exclusive’s 30th anniversary expedition from source to sea along the Zambezi River. The Telegraph will be publishing print and online articles, videos, and podcast content from the trip.