Luxury safari specialists Africa Exclusive first hired Maximum Exposure to write for their blog. Since then, the scope of our work has grown. We now do the majority of their copywriting and editing, and wrote and implement the PR strategy for both Africa Exclusive and its sister company, Journeysmiths.
With a well established company such as Africa Exclusive, the marketing needs and client relationship dynamics are very different to those of a virgin brand. We work collaboratively with Africa Exclusive’s experienced in-house team on a coordinated approach to marketing and PR.
Africa Exclusive’s bespoke trips are the definition of luxury, so there’s inevitably high demand for press trips. Maximum Exposure ensures only journalists writing for Tier 1 publications are chosen. Their readership must match the brand’s own target market. Our attention to detail pays off: a single press trip generated 25 articles, plus three Instagram takeovers with Bradt Travel Guides. The journalists also shot a series of original videos about safari lodges and national parks.